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Privacy Policy

We do not sell your details to other companies. 

We are fully committed to protecting & respecting your privacy.  We only use the information that we collect about you in accordance with the Data Protection Act 1998. We simply collect information about you to process your order smoothly and to give you the safest online shopping experience. We will not use your information in any way that you have not authorised and will never disclose personal details to any third parties without your prior consent.

A detailed breakdown of the information is as follows:

E-mail Addresses

When a customer provides us with an e-mail address while placing an order, or when visitors send us e-mail correspondence, we retain the visitor´s e-mail address. We contact customers by their e-mail address to confirm an on-line order, to respond to an e-mail query and occasionaly to inform customers about our new products and promotions via a periodic newsletter.

Telephone Numbers

If you place an order via telephone then we will only contact you regarding your order.

Your Security is Important

We use industry standard practices to safeguard the confidentiality of your personal identifiable information. The little treasure box Ltd  treats data as an asset that must be protected against loss and unauthorised access. We employ many different security techniques to protect such data from unauthorised access inside and outside the company.


A cookie is a small file that a Web server automatically sends to your PC when you browse certain Web sites. Cookies are stored as text files on your hard drive so servers can access them when you return to Web sites you've visited before. Cookies contain information that identifies each user, for example: Login/Username, Passwords, Shopping Cart & Information, Preferences, and so on. When a user revisits a Web site, his or her computer automatically "serves up" the cookie, which establishes the user's identity, thus eliminating the need for the customer to re-enter the information. Basically, the server needs to know this information in order for the Web site to work correctly, and the information is nothing more than a string of letters and numbers.

This Web site uses analytics technology to collect visitor behaviour data. This data is collected anonymously to be used for site optimisation purposes. All visitor data is saved using an anonymous user ID to aggregate a usage profile. Cookies may be used to collect and save this data, but the data is not personally identifiable. The data will not be used to identify a visitor personally and is not aggregated with any personal data.

Details of Cookies used

Necessary Cookies:

Certain cookies are needed for the site to function, use of the site is taken as acceptance of this.

Cookies in this category are:


These cookies are used to allow our eCommerce platform to work properly

Performance Cookies:

Certain cookies are needed for the site to perform efficiently and for allowing us to gain information to optimize the site, use of the site is taken as acceptance of this.

Cookies in this category are:

  • __cfduid : This cookie is set by the cloudflare CDN to optimize page loads
  • RECENTLY_VIEWED_PRODUCTS : products recently viewed
  • Google analytics cookies

We use Google Analytics tracking cookies to collect anonymous traffic data about your use of this website.

This information is stored by Google and subject to their privacy policy, which can be viewed here: http://www.google.com/privacy.html.

Google Analytics collects information such as pages you visit on this site, the browser and operating system you use and time spent viewing pages.

The purpose of this information is to help us improve the site for future visitors.

The following cookies are set by Google Analyitcs:

__utma Cookie A persistent cookie - remains on a computer, unless it expires or the cookie cache is cleared. It tracks visitors. Metrics associated with the Google __utma cookie include: first visit (unique visit), last visit (returning visit). This also includes Days and Visits to purchase calculations which afford ecommerce websites with data intelligence around purchasing sales funnels.

__utmb Cookie & __utmc Cookies These cookies work in tandem to calculate visit length. Google __utmb cookie demarks the exact arrival time, then Google __utmc registers the precise exit time of the user.

Because __utmb counts entrance visits, it is a session cookie, and expires at the end of the session, e.g. when the user leaves the page. A timestamp of 30 minutes must pass before Google cookie __utmc expires. Given__utmc cannot tell if a browser or website session ends. Therefore, if no new page view is recorded in 30 minutes the cookie is expired.

This is a standard 'grace period' in web analytics. Ominture and WebTrends among many others follow the same procedure.

__utmz Cookie Cookie __utmz monitors the HTTP Referrer and notes where a visitor arrived from, with the referrer siloed into type (Search engine (organic or cpc), direct, social and unaccounted). From the HTTP Referrer the __utmz Cookie also registers, what keyword generated the visit plus geolocation data.

This cookie lasts six months. In tracking terms this Cookie is perhaps the most important as it will tell you about your traffic and help with conversion information such as what source / medium / keyword to attribute for a Goal Conversion.

__utmv Cookie Google __utmv Cookie lasts "forever". It is a persistant cookie. It is used for segmentation, data experimentation and the __utmv works hand in hand with the __utmz cookie to improve cookie targeting capabilities.

Functional Cookies:

Certain cookies are needed for the sites funtions to work properly, use of the site is taken as acceptance of this.

Cookies in this category are:

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These cookies allow the chat screen on the top left hand side to work properly.

Tracking Cookies:

We does not use tracking services or provide your data to third parties

Exception process or just got a question?:

Party Bag Kids respect you data and believe in being completely open about how it is being used. If you feel your data is not being used in accordance with the above information or just feel you need to know more please contact us using our contact form and we will investigate the issue and work with you to resolve it.     


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