Party Bags! The cost of your average party bag in 2018 is effectively one week's pocket money - pocket money that you are shelling out to each one of your child's friends. You owe it to yourself to make all of those pennies count, so ask yourself this: if your child could spend their pocket money precisely how they chose, how would they spend their precious pennies? The answer would probably surprise you...

In the early days nursing my fledgling business from the first buds of an idea, I took my range of products to the road and stood beside table-tops at events up and down the land, hawking my products to dewy-eyed eager young children, all of them clutching a precious pound to spend. And let me tell you, even the youngest of them are surprisingly discerning, knowing the value of what they are gripping in their fingers; and all of them with a steely determination to buy the one thing that is truly worth relinquishing that shiny golden coin.

Imagine my dismay to see them turning away from my carefully chosen 'budget' items.

The truth is, these value items that as adults we are drawn to, because they keep our costs down, are just not what our children genuinely want.

There is a growing trend in 2018 for the one gift party favour and it’s one that we at Party Bag Kids, have happily and heartily embraced. Sometimes less really is more.

So why not wrap rattle magnets, construction kits, glitter tattoos, yo-yos, skipping ropes, cookery sets or pamper packages in a cellophane wrapping with a little curling ribbon and, for a finishing flourish, add a personalised party thank you seal.

Before you know it, you have a great set of party favours that your child cannot wait to hand out at the end of their special day.